Local Retailer A vs. Darn Fresh Food

A few months back, we posted an article titled: the Real Cost of Chicken. In the article, we discussed how most commercially available products have added about 15% salt water to their product. The result: you are not only paying more for your chicken than you think, but you are also eating a ton more sodium as well. To follow up on this story, we just took some photos of products at a local retail store in the Salt Lake City area. This store is very popular; they sell hundreds of pounds of chicken a day.

There are a few ways to purchases chicken at this retailer, so we surveyed the common options, generally what most would purchase. Here is the Real Cost of Chicken Part 2: Local Retailer A vs. Darn Fresh Food:

Retailer A – Option 1Bag
Number 1 seller at the store:
Frozen Chicken Breasts – 3Lb bag.
Regular price: $7.99; currently on sale for $6.99
Note on the bag: Contains up to 15% chicken broth…
Perceived price per pound: $2.33
Actual price per pound: $2.74 (accounting for 15% additives)

 

 

 

 

Retailer A – Option 2IMG_0191
“Low Chicken Priced”
Chicken Breasts with Rib Meat – Priced per pound
Perceived price per pound: $1.99
Actual price per pound: $2.34 (accounting for 15% additives)
* This product was previously frozen

 

 

 

IMG_0190Retailer A – Option 3
Boneless Chicken Brests, Fresh, Packed two half breasts
Actual price $2.99 per pound
* This is a fresh product

 

 

 

 

 

 

Retailer A – Option 4IMG_0193
Boneless Chicken Breasts, Butcher Block
Actual Price $2.99 per pound
* This is a fresh product

 

 

 

 

 

 

Chicken Breasts Box OpenDarn Fresh Food
Boneless Chicken Breasts
Actual price: $1.99 per pound
* This is a fresh product; most like option 3 and 4 from the retailer.

The results:
Hands down Darn Fresh Food is clearly the winner. The comparable product from the retailer is $2.99 per pound.

Darn Fresh Food is 34% less.

The average family in Salt Lake City, Utah and surrounding areas will save about $40 every 4 to 6 weeks on chicken alone. Even if you do not get the comparable product, DFF chicken is still 15% less than their top selling frozen product.

Stay tuned for Part 3…